Halloween is almost upon us and for food fans; the spooktacular season is the perfect time to experiment with packaging some fiendishly scary treats.

Brits spent £310 million on Halloween in 2016, with more than 50% of millennials spending money on the spooky celebration. The value of the Halloween market is set to rise, with retailers continuing to dedicate more space in store to their seasonal ranges. Capturing the attention of young consumers will be key to driving the growth of Halloween, helping to increase spending on food and drink and entertaining.

Get into the Halloween spirit with our top tips for packaging spooky themed food below!

Tap into Halloween culture: pumpkin carving, apple bobbing and fancy dress up are all part of the festival feeling of Halloween. Brands tap into these cultural institutions, with packaging regularly referencing the customs we associate with this spooky holiday.

Pun on brand names: Halloween is all about having fun and for Smarties, changing their name to Scaries was a great way to tap into the spooky spirit. Try adding a scary spin on your brand’s name, or even including some Halloween iconography as part of your logo.

Product design visibility: consumers want to see what they’re buying, especially if it is different from what they are used to. Consider incorporating product visibility into the design of your packaging, using windows for eyes of a monster, or flaps to reveal Halloween characters.

Limited edition: nothing attracts a customer more than a limited edition product. Include this messaging within the packaging and advertising, making it clear to customers that they won’t be able to purchase it for long!

Appealing to children: Halloween is a particularly exciting time for children, and appealing to them through fun packaging is a great way to make the festivities memorable. Try out glow in the dark designs or cartoon characters to appeal to younger Halloween fans- and those who love a bit of spooky nostalgia!

Charlotte Express Packaging can provide packaging for food and drink outlets in small quantities. Contact us on 01495 750311 for further information and to speak to our team.

(0)

International Coffee Day is just around the corner and at Charlotte Express Packaging; we’re marking the event by celebrating the work of our favourite independent coffee businesses.

Our location of South Wales is home to a large range of independent coffee houses and roasters. Introducing us to the joy of artisan coffee, the journey from bean to cup is a particular passion of these artisan coffee houses and the talented baristas who love coffee as much as we do.

Cardiff is a particularly busy hub of coffee activity, with many independent coffee shops and roasters trading in the area.

We love to visit the following for a brew and to soak up the local culture!

Little Man Coffee Company: sourcing and serving specialty coffee from over 25 roasters, Little Man Coffee Company lets you try your chosen beans with a different brew method.

Kin + Ilk: the café bar serves specialty coffee, loose tea, craft beer and delicious baked goods. One of our absolute favourites!

200 Degrees: located on Cardiff’s Queen Street, 200 Degrees are artisan coffee roasters and proud to be coffee geeks!

Second Cup: from humble beginnings, Second Cup can trace its origins to Canada! It’s one of our favourite finds in Cardiff.

Coaltown: based in West Wales, Coaltown Coffee Roasters are a specialty coffee roastery who focus on sustainable and transparent trade with small farms. They roast delicious coffee that’s full of personality and supply many of Cardiff’s coffee spots.

And if you operate a coffee shop or roastery, our bags for coffee are also available unprinted and in the following options:

 

We also supply a range of bespoke disposable coffee cups- contact us on 01495 750311 for further information.

(0)

The most important day in the culinary calendar is back! Thursday 24th August is dedicated to one of our favourite dishes- the humble burger. Wedged between a bun and filled with prime meat and other delicious toppings, it’s no wonder why the burger is one of Britain’s most requested meals.

(0)

Who doesn’t like to take a little light refreshment mid-afternoon? You’ve the perfect excuse this week as we celebrate National Afternoon Tea Week. Taking place from the 14th-20th August, now is the right time to indulge in some tea, sandwiches and scones.

(0)

Charlotte Express Packaging has gone digital and we’re welcoming the chance to link up with our clients across our social media channels. 

Not only are we keen to work with you to produce quality food packaging but we’re also confident we can build a social world, where like-minded people can interact over their love of food packaging, innovative design and clever branding.

Here’s how we create contagious conversations..

Read more here

(0)
Show More Posts